Grammys Suffer Steep Fall in Early 2021 Ratings

The Grammy Awards joined a host of other awards shows in experience sizable ratings losses.
CBS’ broadcast of the awards drew 8.8 million viewers and a 2.1 rating among adults 18-49, according to time zone-adjusted fast national ratings from Nielsen. Out of home viewing — added in the final ratings — will likely bump that total up further, but the show will still likely end up with only about half of its 2020 audience: 18.69 million viewers and 5.4 in the final ratings.The Gram