First-Time Concert Goers Playing Big Role in Live Music’s Comeback: Data

COVID-19 has devastated the concert business for over a year, but all signs point to enough pent-up demand that the touring industry could soon see a post-pandemic boom.
Consumers who attended shows regularly before the pandemic seem eager to return to concert venues: Less than 15% of ticketholders requested refunds to events that weren’t canceled, according to Ticketmaster. And research shows that a significant percentage of fans who bought tickets to some of the first shows amid lifted p