Executive of the Week: Rimas Entertainment CEO Noah Assad

As with most things Bad Bunny, his newest single “Dakiti” with Puerto Rican rising star Jhay Cortez was released with little public fanfare save for social media posts. The two artists had worked together before, and their 2019 single “No me conoces” peaked at No. 4 on Billboard’s Hot Latin Songs chart.
But “Dakiti” is something else. Released Oct. 30, it debuted at No. 1 on Billboard’s new Global Ex-U.S. chart with 61.5 million streams and 1,000 d