Does Music Promotion Require Actual Promoters Anymore? DropTrack’s AI-Based Promotional Platform Is Making the Case for Ditching the Middleman

Once upon a time, it took an army to promote music to the vast reaches of radio, clubs, and streaming platforms. Fast-forward to 2025, and the need for multiple middlemen is quickly becoming a thing of the past. According to DropTrack CEO Paul Loeb, a growing percentage of the promotional workload is now being handled by automation, AI, and a platform-based approach – and more artists and labels are shifting away from hired promoters.
Like many companies, DropTrack was born out of persona