Direct-to-Customer Compounds, If You Let It—Here’s How with Single

Photo Credit: Dee
There’s no shortage of conversation around direct-to-customer (D2C) in the music industry. Artists and labels capture fan data, sell directly to their fans, giving the independent artist or label ownership of that relationship. The more interesting question is what happens next?
This article was created in collaboration with DMN partner Single.
For labels that have been operating D2C for years, it’s no longer a tactic tied exclusively to new release cycles. It becom