Chartmetric Is Expanding Into Artist Branding Analytics — Get Ready for Data-Driven Advertiser Matches 

Chartmetric is now expanding into an increasingly data-driven arena: artist branding. For decades, advertisers have been tapping into music to access rabid fan bases and targeted demos. But although lucrative branding deals have buoyed revenues for artists, labels and live concerts — while also boosting the sales of products — artist-branding marriages are often the […]
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