Breaking Down 2020’s Biggest Bundles: Merch, Shows & Beyond

While bundling albums with concert tickets and merchandise no longer counts toward a chart victory (as of Oct. 9) — and as of Aug. 7 neither will a digital album sold with a physical bundle count as a separate sale — these five titles became 2020 bestsellers in part thanks to the practices.
Kenny Chesney’s Here and Now
Here and Now’s debut-week sales of 220,000 (according to Nielsen Music/MRC Data) were powered by a concert ticket/album sale redemption offer for