Billboard Pro Spotlight

Livestreaming existed before the pandemic, but the technology has quickly become a key tool for touring artists to augment their income and stay connected to fans. In just a few months, livestreaming has gone from a touring alternative to a new revenue category for musicians.
Beginning on Aug. 20 at 9AM PT, the Billboard Pro Spotlight Series features video Q&As between industry thought leaders and Billboard editors that explore the boundaries of the new paradigm and discussions on where the