Bad Bunny: The Four-Billion-Stream Man Leading the Latin Trap Explosion

Orli AriasThe chants started early, ricocheting through the ornate United Palace Theater in Manhattan's Washington Heights neighborhood: "Conejo! Malo! Conejo! Malo! Conejo! Malo!"It means "Bad Bunny," and it was thevery first headlining tour of the United States for the Puerto Rican singer-rapper born Benito Antonio Martínez Ocasio. Though it was his first top-billed outing, it had all the drama of a victory lap – in 2017 alone, he amassed more than four billion views on YouTube an