Bad Bunny on What Makes a Hit Now

Billboard’s year-end issue is all about one question: What makes a hit now? So we asked some of the biggest names in music — like Bad Bunny — for their thoughts. The prolific superstar released three full-length projects in 2020, including YHLQMDLG and El Último Tour del Mundo, which this month became the first all-Spanish-language album to top the Billboard 200. He also recently topped the Billboard Global 200 chart with “Dákiti,” his h