As Latin Goes Mainstream, Labels Want In

“When you see Bad Bunny is the most streamed artist on Spotify, people wake up and see dollar signs,” says Interscope Geffen A&M executive vp Nir Seroussi. “But it’s a very unique space.”
Latin music has been mainstream in some ways since the 1950s, when mambo king Dámaso Pérez Prado’s cover of “Cherry Pink and Apple Blossom White” topped the Billboard pop charts. But it has always stood apart from the rest of the music business i