Anderson .Paak Forms Label With UMG to Showcase Artists With Chops

Universal Music Group has partnered with Anderson .Paak, the Grammy Award-winning rapper-singer-songwriter-drummer-director-producer and one-half-of-Silk-Sonic-er, to form a new record label called APESHIT INC. The imprint, announced Tuesday via a humorous press conference video, will have a unique mandate in that it aims to focus on “raw talent” that can actually play their own instruments.
“I wanted to start a label that sets fire to a new generation of artists, who can play