Amazon Secures Naming Rights for Seattle’s ‘Climate Pledge Arena’ With Goal of Net Zero Carbon Certification

Amazon has secured the naming rights to the new home of Seattle’s NHL team and the WNBA’s Seattle Storm. The online retail giant has opted to name the 18,000-capacity arena, which is expected to open in 2021, the Climate Pledge Arena instead of naming it after the company.
The arena’s name stems from Amazon and Global Optimism’s 2019 Climate Pledge, which calls on signatories to be net zero carbon across their businesses by 2040.
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