5 Reasons Griff Should Become Your New Pop Obsession

“It’s been a bit of a whirlwind the last few months,” Sarah Faith Griffiths, the pop artist known as Griff, tells Billboard during a Zoom call in early July. Griff is not being hyperbolic: since the start of 2021, the 20-year-old has had her profile expand exponentially, scoring her first U.K. accolades and chart achievements thanks to a handful of spellbinding pop tracks.
The daughter of Jamaican and Chinese parents, Griff was raised outside of London, taught herself how to ma