Wine: the oldest tricks in the book

Wine producers are employing ever more ingenious marketing tools to make us part with our hard-earned cashLast week, I wrote about wine labels as a source of information. This week, I’m looking at them as a marketing tool, by which I don’t mean a posh name or a gold-embossed script, but how a producer can give the impression that his wine is cooler or more upmarket than it actually is. Continue reading...