Whatever happened to the Jade Goody effect?

After the reality star died of cervical cancer in 2009, nearly 500,000 extra women turned up for smear tests. Now, the number of screenings has reached a 20-year low. Why?When the letter arrives informing me that I am due a smear test, as it does every three years for women aged 25 to 49, I do what many women do: I recycle it. There will be a reminder. Or I hide it under a pile of papers to find in a couple of months’ time.I know I am not alone in this, because the latest figures from NHS