Vegans, vegetarians and now… reducetarians

For anyone who has tried to cut out meat entirely and failed, there’s a new movement which tries to take a more pragmatic approachUnlike drinking, exercise and home cooking, being vegetarian is seen as a black-and-white deal. You either are or you aren’t. Go meat free all year and you’re a vegetarian; eat one chicken burger on New Year’s Eve and you’ve failed.
According to the Vegan Society, there were three and a half times as many vegans in 2016 as 10 years earlie