KP Hula Hoops v Aldi Snackrites: why it can be tricky to tell the difference

Shoppers who found Hula Hoops inside a multipack of Aldi circular potato snacks revealed a retail secret: cheaper brands are often the same as pricey ones
For years, shoppers have suspected that own-brand products are identical to costlier branded goods. But it is rare to find such evidence as the photos taken by the shoppers who bought multipacks of Aldi Snackrite Hoops only to find packs of KP Hula Hoops inside. Presumably, they were a bit happier than the people who opened up their multipacks