Jonny Johansson: the designer who started millennial pink?
Scandi style now influences our culture from bags to box sets. But it all comes down to one man: Acne Studios’ founder Jonny JohanssonIt’s hard to determine exactly when everybody started dressing like Scandinavians, but we all do – even if we don’t realise it. Don’t believe me? Open your wardrobe. Thick, fisherman-style jumpers better suited for a trawler? White minimal trainers? No-nonsense outerwear and lots of black? That’s your Scandinavian uniform right
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