Innocent co-founder: 'everyone told us it wouldn't work'

Richard Reed on selling his smoothie brand to Coke, struggling to find investment and his worst moment in businessIt was borne out of friendship. My two best friends [Adam Balon and Jon Wright] at university and I used to organise club nights together, which gave us a sense of how much fun it would be to work together. After we left university, we keep talking about setting up a business. It was years before we got to smoothies, an idea borne out of a hangover. We were on a snowboarding weekend