How to eat: Magnums

The ice-creams on a stick – and their supermarket doppelgangers – are restorative in the hot weather. But do you lick it or bite it? And can you make yours last for 30 minutes? How to Eat is in no doubt about who its favourite Bond is. It has to be Roger Moore. Not for his work in the field of arched eyebrows and the perpetuation of xenophobic cliches about eastern European supervillains, but for his mysterious role in helping invent the Magnum ice-cream.Decades before Unilever began