How to conquer our obsession with eternal life | Matt Haig

Our anti-ageing quest only increases anxiety, says Matt Haig. Instead, we need to understand the tricks of timeAs a culture, we are obsessed with ageing. We have always been obsessed but now, paradoxically, in an era where we live longer than ever, we fear it more than ever before too. There is, of course, a whole industry devoted to capitalising on our fears of the natural ageing process and it’s a lucrative one. In fact, the anti-ageing industry, which is the largest part of the beauty i