‘Heroin for middle-class nerds’: how Warhammer conquered gaming

How has Games Workshop, a fantasy war games company founded in a London shop 40 years ago, become worth more than £1bn? By ruthlessly recruiting followers, and creating vast, fascinating worlds that diehard players never want to leaveLast year saw a bloodbath on the high street. Debenhams closed 50 shops, Toys R Us, Maplin and Poundworld went into administration, and more retail space was lost than in any year since 2008, with 1.9m sq metres closing, according to the property analysts EG.