Diet Woke: how Pepsi’s ad backfired for Kendall Jenner

The soda company missed the mark with its protest promo. But will no one think of how it soured the Kardashian brand, too?To the repository of cultural treasures taken from us far too soon, we must add Pepsi’s latest commercial, The Woke-ing of Kendall Jenner. Released on Martin Luther King Day, it seemed the perfect marriage of model and material.Wherever we were before it made the civil rights movement look like a totally transformative hair serum, we are now back there again, somehow kn