Aldi v designer beauty brands: can a £5.99 foundation compete with the £183 version?

The discount supermarket’s makeup and skincare range unashamedly apes Yves Saint Laurent, Elizabeth Arden and other labels. We put five copies of cult favourites to the testIf there’s one thing better than a cult beauty product, it is a cheap “dupe” of that high-end favourite. Brands such as Beauty Pie are built on the premise of perfectly replicated designer cosmetics, but this week, all the buzz is about Aldi’s growing line of beauty products that unashamedly ape