Ultra Violet is Pantone’s Colour of the Year for 2018

If we break the colour purple down into the sum of its parts, it combines the calming stability of blue with the fierce energy of red. Brought to the forefront by musical icons like Prince and David Bowie, and with long-held associations with the mystical, purple is powerful and symbolic of counterculture and unconventionality. It certainly feels like a fitting choice for Pantone‘s Colour of the Year for 2018.
The shade in question, Ultra Violet, is both