Hedvig Astrom is an art director who creates Pantone smoothies

Hedvig Astrom is an art director who creates Pantone smoothies
American company Pantone introduced its colour-matching system in the 1960s as a way to standardise colours in the graphic design and printing industries by giving each shade a code. Hedvig Astrom is an art director who creates Pantone smoothies, and we want to taste them all.
A delicious idea: Hedvig Astrom is an art director who makes Pantone smoothies
Since the ’60s, the Pantone brand has become widely popular in broader cul