Universal Pictures Strikes Historic Deal with Movie Theaters, Which Could Change Release Dates Forever

Universal Pictures has reached a historic deal with movie theaters that will change the way movies are released in the future.
The studio already had a deal in place with AMC Theatres that allows it to premiere movies on premium video on-demand within three weeks of their theatrical releases. The deal only allows movies to be released at premium prices of around $20 and the studio would still need to wait three months after the theatrical release to lower rental prices to the $3 to $6 range.
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