Toyota powers thousands of European showrooms with Chrome digital signage

Editor’s note: Today we hear from Steven Simons, IT Manager for Customer Retail and Product Systems at Toyota Motor, Europe. Read how the world’s largest automaker used Chrome digital signage to provide its showroom customers an innovative and immersive customer experience.It’s no secret that the internet has transformed how people buy cars — a Toyota study shows an increasing number of people research online before visiting a retailer. In fact, the study found, most peop