Miyamoto: There Is a 'Limit' to How Hardware Grows Nintendo's Brand

In a call with investors for the most recent financial quarter, Nintendo’s Shigeru Miyamoto said that in the era of IP, Nintendo has to consider ways to grow the Nintendo brand beyond the hardware race with Sony and Microsoft.During a Q&A with investors to discuss Nintendo’s Q3 2020 performance, Super Mario and The Legend of Zelda creator Shigeru Miyamoto was asked about Nintendo’s plan to develop its intellectual property (IP) and how Nintendo will increase its reach in a