Konami Code Shows Up on Google's New Streaming Controller

UPDATE: Entering the Konami code on the Stadia store page for the controller unlocks a 360-degree view, as spotted by redditor u/WriggleN.
If you're watching the live reveal of the new Google streaming service known as Google Stadia, you might have missed a reference to one of the most beloved and well-known "secret" codes of all time.
During the presentation, when the buttons on the new controller were being shown and their functions explained, the on-screen graphic turned the controller to rev