How Ubisoft Is Innovating by Exploring Beyond Gaming

Though Ubisoft's worldwide studios work themselves to craft new technology and push the possibilities of their games, a relatively new facet of the company is looking beyond gaming to innovate within the industry.
Ubisoft's Strategic Innovation Lab is a collective within Ubisoft studying and analyzing trends in how the world interacts with technology and its rapid changes to then find ways of applying them to Ubisoft as a whole. Lidwine Sauer, Director of Insights and Trends for the la