How Nintendo Won the Market With the Switch

It's no secret that the Nintendo Switch has been a massive success. In fact, it's sold more units in a shorter amount of time than any other console that's ever come before it. Which begs the question: how did Nintendo win back the market with the Switch?
Without the advantage of a holiday launch, Nintendo has sold over 4.8 million Switches in the United States, and over 14.8 million units globally - surpassing the previous sales record held by the Nintendo Wii and becoming the fastest selling c