EA Shot Down Ultima Online Pitch 3 Times

Electronic Arts needed a whole lot of convincing before Ultima creator Richard "Lord British" Garriott was given the green light to make Ultima Online.
On the latest episode of our interview show IGN Unfiltered, Garriott shared the story behind the creation of Ultima Online. He and his team wanted to make a multiplayer Ultima game—which they referred to internally as "Multima"—for quite some time, but waited until the market was ready for such a product.
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