EA insists it "will maintain a thoughtful, steady approach to AI" and calls it "a tool to empower our people" after its CEO said generative AI is "the very core of our business"

New messaging from EA offers some insight into the company's communicated approach to AI, at a time when it's reportedly pushing 15,000 employees to use the technology in their workflow.An updated EA employee FAQ posted online by the US Securities and Exchange Commission includes a new section asking, "Will our approach to AI change under new ownership?" This follows reports that EA's buyers – Saudi Arabia's Public Investment Fund, Jared Kushner's Affinity Partners, and private equity firm