EA announces new way to bring advertisements "directly into gameplay"

EA has formed EA Advertising, a new "platform" dedicated to helping real-world brands advertise in its games through placements added "directly into gameplay and live experiences."An announcement says ads will be folded into EA's "global portfolio of games," but EA Sports is the focus of the new platform. The hook is something that's had marketers salivating for years, and which you've probably noticed yourself thanks to browser cookies: dynamic, targeted ad placement. EA says the "more than 120