Bethesda Made Brink Free-to-Play Because “Why Not?”

Earlier this week the 2011 competitive FPS Brink unexpectedly became free-to-play, announced only through a brief news post on Steam.
At QuakeCon this weekend, I spoke with Bethesda’s VP of Marketing and PR Pete Hines and asked him what fueled the abrupt decision. It turns out the reason is pretty simple: “Why not?”“Todd Vaughn our VP of Development and I had talked about it and sort of kicked around this idea,” Hines told me. “Last year I think we had reduced