Assassin's Creed Shadows devs only found the confidence to rally against its "loudest haters" when Ubisoft realized "We had to stop focusing on those who hated us"

At the annual Paris Games Week trade fair, Ubisoft gave a surprising presentation explaining how it responded to the backlash against Assassin's Creed Shadows. In a dramatic video, Ubisoft says it worked to fire up hardcore Assassin's Creed fans to defend the game in what CEO Yves Guillemot describes as a "battle" to prove it's "more of a video game than a message.""What happens when a legendary franchise reveals one of its most anticipated experiences?" a narrator in the video, which was transc