As other devs commit to AI as a development tool, Ubisoft is doubling down on "player-facing generative AI"

So far, most major game studios have presented AI as a behind-the-scenes tool that can help developers create games more efficiently – not necessarily something that'll directly generate content you'll actually interact with in-game. Ubisoft is going a step further, revealing as part of today's restructuring announcement that it plans to shove generative AI directly in players' faces.In a press release accompanying today's news, Ubisoft says its plans, which are centered on open-world game