While Nike dominated the sneaker industry, hip-hop allowed Reebok to stay relevant

For over 15 years, Reebok collaborated with major hip-hop artists like Jay-Z and Pharell. We caught up with the head of Reebok Classics, Todd Krinsky, and rapper Cam'ron to talk about how hip-hop helped the brand stay relevant.
The post While Nike dominated the sneaker industry, hip-hop allowed Reebok to stay relevant appeared first on Digital Trends.