Weighing Peloton’s opportunity and risks ahead of IPO

Exercise tech company Peloton filed confidentially for IPO this week, and already the big question is whether their last private valuation at $4 billion might be too rich for the appetites of public market investors. Here’s a breakdown of the pros and cons leading up to the as-yet revealed market debut date.
Risk factors
The biggest thing to pay attention to when it comes time for Pelotonto actually pull back the curtains and provide some more detailed info about its customers in its S-1.