Truecaller’s India engineers built its Smart SMS feature

Truecaller has been a great app to figure out who is calling you, if the number is not in your contacts list, and to search for numbers. Two years ago, the Insights Team at Truecaller’s Bengaluru facility, felt they could make messaging also smarter. They observed that most messages nowadays are incoming messages, and are usually either transactional (related to payments, etc) or promotional.