20-12-2019 17:07 via techcrunch.com

The sorry state of AR startups in 2019

Even when Apple telegraphs its hardware strategy, it’s proving to be nearly impossible for startups to beat them.
The company’s executives have been motioning interest in following their runaway success on mobile with hefty investments in augmented reality, something that has led to the rise of dozens of venture-backed startups hoping to beat Apple to the punch by creating their own AR headsets.
In 2019, this vision collapsed for some of the most recognizable AR startups as reality p
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