Snapchat video ads may get three second delay to stop rapid skips

Snapchat is considering a new monetization method that will upset users should it go live: three-second wait times before skipping advertisements. According to sources speaking on the matter, Snapchat is “serious” in its contemplation of the change, which would come close to mirroring the skip-button used on YouTube video advertisements. The reason, according to the sources, is young users’ tendency … Continue reading