No longer against ‘creepy’ ad targeting, Snapchat will tap users’ offline data

Despite publicly denouncing an abundance of ads as “creepy,” Snapchat is now embracing ad-targeting in the vein of Google, Facebook, and Twitter via its new deal with Oracle Data Cloud to obtain offline purchasing data.
The post No longer against ‘creepy’ ad targeting, Snapchat will tap users’ offline data appeared first on Digital Trends.