Moto is dead! Long live Motorola!

Names come and go and rebranding is pretty much fact of life. But no turnover is probably quicker than Lenovo’s game with Motorola, formerly Moto, formerly Motorola. After it completed the acquisition of Motorola Mobility from Google in 2014, Lenovo set out to “reframe” the iconic brand as part of a larger whole, calling it “Moto by Lenovo”, or simply … Continue reading