Legendary Apple marketing guru believes Apple has ‘lost its way’

Writing for The Guardian , longtime Apple marketing guru Ken Segall argues that Apple, in the absence of Steve Jobs, has lost its way . Whereas the company previously harnessed the "power of simplicity" to deliver products and services that were intuitive and easy to use, Segall argues that the "simplicity" that previously defined Apple has waned in recent years. While critiques of Apple are a dime a dozen these days, Segall is certainly a voice worth paying attention to. A close confidant of St