Hyundai’s Genesis is growing up and leaving home

Hyundai’s Genesis brand is about to leave the nest, with the automaker informing dealers that it plans to open standalone retail locations to better distinguish the marque. Genesis Motors was launched as a standalone nameplate in late 2015, as Hyundai’s retort to Toyota’s Lexus and Honda’s Acura, not to mention a play for a segment of customers willing to pay … Continue reading