Google bought Fitbit: what this means for smartwatches market

Apple is dominating the smartwatch business and Google is finally feeling the FOMO. With Apple Watch devices capturing almost 46% of the market in Q2, Google with its WearOS smartwatch software, knew it had to respond. On November 1, Google paid $2.1 billion to acquire fitness-tracker brand Fitbit. They current sit second in the wearable band market, at 24%. With … Continue reading