Femtech hardware startup Elvie inks strategic partnership with UK’s NHS

Elvie, a femtech hardware startup whose first product is a sleek smart pelvic floor exerciser, has inked a strategic partnership with the UK’s National Health Service that will make the device available nationwide through the country’s free-at-the-point-of-use healthcare service so at no direct cost to the patient.
It’s a major win for the startup that was co-founded in 2013 by CEO Tania Boler andJawbone founder, Alexander Asseily, with the aim of building s